Who doesn’t love when a new project comes together? These three images are mockups, but the first sample are on the way for this new surf brand.

While I originally came up with a few ideas, which can be found in here, the shirts and logo didn’t seem quite right for a surf brand (I do really like the poster.) So I redesigned the logo, and designed some t-shirts with the look and feel I wanted.

What I was looking for a was a more hand drawn, organic look. My process on these was to do the illustrations on the iPad in Illustrator, then bring over to the computer to add the text and a bit of a distressed look.